With 25+ years in every aspect of tradeshow marketing success, I’m here to help you ACE IT.
You name it, I’ve been there! From tradeshow marketing plans to the exhibit hall booth experience and follow-up… I know what it takes to SELL.
Here I am (pictured on the right), manning the NAVC booth at a veterinary industry tradeshow.
The sad fact is, I know that many exhibitors aren’t prepared to schedule critical meetings at tradeshow events, and they’re not following up in the most effective way. For instance, here’s what a major association CEO recently told me:
“Most of our exhibitors sadly waste most of their money in not being prepared to show up. No appointments pre-booked, no use of lead scanners, no follow up. They treat it like a vacation and not the hand-to-hand combat that is required to get an ROI.”
Whoa, those are serious words. Let’s go for a GREAT tradeshow sales experience; a massive return on your investment. Ask me how.
The secret to your tradeshow success, based on my background.
I’ve been involved in the tradeshow world since my days at IDEXX (early 2000s). There, I was part of a team that created marketing themes, incentives, sponsorships, and materials long before the event to build excitement. And then I was on the floor, witnessing in-booth meetings, lunch-area meetings, outdoor meetings, separate conference-room meetings, and many others.
BUSINESS WAS HAPPENING ON THE SPOT.
Over my many years involved in trade shows, I’ve witnessed tradeshow booths crammed with heavy traffic and eager engagement. (Here I am, talking with prospects at Traffic & Conversions.)
I’ve also witnessed quiet booths with very little traffic, where the sales reps are standing around and looking at their phones. Folks would walk by and wonder, “What does that company DO?” and “Why should I stop here?” Oh dear.
What’s the big difference between these two outcomes… the secret to tradeshow marketing success? In one word: EXCITEMENT.
I’ve seen tremendous tradeshow efforts that stand apart from competition via inviting and exciting offers, emails, program guide descriptions, social media posts, savvy sponsorships, and much more. The result? BIG SALES.
I’d love to help you do the same. Are you with me?
